VAMA KOTHARI
Fashion, Luxury and Travel Editor
Brand positioning. Editorial strategy. Cultural storytelling. Audience insights. Live experiences. Community building.
What I Do
Vama works with publications and lifestyle brands to create culturally attuned narratives with a point of view that's distinctly their own.
Services
01
Writing + Editing
(Writing + Editing )
Writing in-depth features and op-eds, with a sharp eye on cultural shifts in today’s hyper-digital age — delivered in both long and short, digestible formats. (Best for publications, founders and brands that need ghost/copywriting)
02
Brand Strategy + Management
(Brand Strategy + Management )
Developing brand positioning, identity, and communication strategies with clarity and consistency positioning your brand as a tastemaker, or market leader. (Best for B2C brands)
03
Brand Events + Hosting
(Brand Events + Hosting )
Creating experiences that capture genuine moments of human connection and build long-term community members. (Best for lifestyle and hospitality brands)
04
Full Spectrum Production
(Full Spectrum Production )
From shaping your vision and bringing it to life through full-spectrum production, including concept development, creative direction, talent sourcing, location scouting, styling, shoot execution and final delivery. (Best for founders or B2C brands)
05
Social Content Creation
(Social Content Creation)
Content creation compelling audio-visual content across Instagram, TikTok, YouTube and web — short-form content to help attract the right eyeballs at the early stage of a brand. (Best for B2C brands)
Explore
01
Work
Explore the full spectrum of editorial, brand, and creative work.
02
Projects
Featured projects across fashion, travel, luxury, and culture.
03
Publications
Published articles across leading international publications.
04
Archive
Browse all past stories, projects, and references in one place.
05
Substack
Read writing, dispatches, and editorial notes on Substack.