“The need to represent ourselves beautifully is as old as humanity itself. The story may change, bamboo sticks to marble counters and now a carefully lit Instagram grid.… but the eye for what matters, never does.”

Some people write about fashion, travel and culture. Vama writes about why any of it means something to someone, or everyone. Dubai-bred and perpetually elsewhere, she's a journalist, editor and brand manager whose work spans Vogue Arabia, Travel+Leisure, Emirates Woman and beyond. She started at Vogue India, became one of the UAE's youngest editors in her early twenties, relaunching a traditional print publication to 2 million monthly digital users, and has spent the years since at the intersection of style, culture and place — decoding what's worth paying attention to, and being unapologetic for having taste.

Today, her work moves between long-form features, B2C brand strategy and two ventures in the making: a fashion and travel publication, and The Wellness Retreat Club — an offline retreat concept that takes women to some of the world's most beautiful, remote destinations to get in touch with themselves.